Rendezvous- A Date with the Jewels

How it happened

Let’s date back to 2007- Where Dainik Bhaskar (they’re one of those giant news paper houses in India, Google agrees) people know what we do. They have seen our work. Majorly through print ads and campaigns we had pulled off.
Now, they wish to say something nice about Jewellers of Jaipur, the legacy they share and all that great stuff. So they do a simple thing- they see us. And that’s how we get to jump on our first Coffee-Table book assignment.
That’s it. Back to present.
 

What we did

It seemed that all Bhaskar guys had to do was to see us. We took the rest on our shoulders. Though the whole thing came up with a clause- To be met in a month’s time (someone yelled ‘the-financial-year’s-ending-guys!’); we took a breath, counted on our gut feeling and went ahead.
We conceptualized their one-line idea, visualized the same into a book and came up with written paragraphs & photo-shoots to get interesting matter to print on paper with colored ink. Basically, we made the book see the day of light. And their logo! ; )
Eventually, it really came out nicely. Receiving kudos by Rajasthan’s heritage buffs and creative gurus, it made till the shelves of major jewel-houses of the city. Oh, and it’s still sit there charmingly.

Any trivia?! Aaa…

For the figure-keepers we can utter that we did wrap up the whole thing (159 thick-long sheets to be precise) within 30 days!